WebSite Marketing Strategy

I recently discovered the below image from Deborah Schultz’s blog where she wrote about the importance of relationships and its impact on branding. I agree with her position that it’s not necessarily about marketing but how you relate to your customers. To me, this is a clear representation of how social media differs from that [...]

It’s actually really simple if you think about it.  While the term “conversational SEO” does sound cool and everything; it’s nothing more than thinking strategically about the way you (as marketers) have online conversations with your customers.  By employing the basic fundamentals of SEO (on-page optimization); whereby you use key terms that you are [...]