WebSite Marketing Strategy

WordPress is arguably the number one platform for bloggers in today’s Web 2.0 environment. Everywhere you look there are blog plugins that can do everything from changing your admin screen to administering comments to monetizing your blog - and everything in between. Not only are you faced with so many plugins, everywhere you look there is another WordPress tip about which blog plugin is best for your blog.

As a blogger it can be difficult to know where to start. Which blog plugin is right for me? Which WordPress tip should I follow? At the risk of being added to those questions, here a few tips to help you out.

Less is More: Start with the bare bones and build slowly. Don’t add every plugin that sounds good. Plugins actually slow down the load speed of your blog  so the fewer installed, the less drain on your blogs load time.

A Plugin Should Solve a Need: Plugins should really only be installed if they are either solving a problem (for example, a spam filter for spam comments) or fulfill a need (for example, improve your RSS feed).  I have come across blogs that have had both Askismet and Big Brother installed - and they wondered why they were having problems.

Plugins Should be Optimized: If you install a plugin then read the install files and the usage files. If there is a configuration option then ensure it is configured to do what you require. Some plugins will not work unless configured correctly.

Blog plugins are generally written to fulfill a need. At last count there were over 1500 plugins - possibly more. It is obvious you are not going to need all of them. You need to be selective with your choice of plugin. If it doesn’t do the job required, de-activate it and delete it and find a plugin that will do the job.