WebSite Marketing Strategy

Your blog can be likened to a book. A nice cover, perhaps a short bio about the author (you do have an About page don’t you?), and either interesting lead in articles or short excerpts. You work hard, you have the right keywords, you have great content and you are getting traffic through the search engines. Great! Everything is working fine - or is it?

Getting your blog SEO right is only the first step. Good SEO strategies will see you listed on the front page of the search engines and will start to generate traffic. What happens when that traffic arrives on your blog?

I have come across many articles through search engines or social sites, articles that have been good enough to attract me to their site. The problem I have found is that I cannot go any further. Comments are hidden with the link not obvious - often a fancy graphic that blends well with the site - but doesn’t flag itself as a comment link.

Some sites have the ‘Home’ link hidden. Once I have read an article I often like to visit the home page to see what the latest article is - no link - or at least - no obvious link. Like most internet surfers, I don’t have time to hunt around to find these links so I leave the site and move on.

These sites have done everything possible to get me there. Their use of keywords has obviously been good, their blog SEO practices have been spot on - their site has let them down. As bloggers we have to avoid the blinker approach, an approach where you focus all your attention on one aspect of your blog which ends up being detrimental to the overall affect.

Blog SEO is important, so to is content. Your sites design and user friendliness is also just as important. Once you have attracted your visitor you want to keep them for as long as possible before finally moving on - preferably through a convenient link. Don’t stop just at keyword optimization - work on your whole blog.