WebSite Marketing Strategy

Read this eBook now – Customer Service: The Art of Listening and Engagement through Social Media, written by Brian Solis. You can download for free (PDF or Word). It’s short, sweet and gets straight to the point. One of the key takeaways was what many refer to as conversational marketing. Here is Brian’s take from [...]

I just finished up reading Search Marketing Standard magazine (a great read by the way and I would recommend it to all my friends and colleagues); specifically a few articles/interviews about social media marketing.  In an awesome interview with Cameron Olthuis about the State of Social Media Marketing, he talks about achieving front page [...]

Yes, that’s right and I hope you are listening!  You see, I just left your restaurant and twittered my network (via my cell phone) about my experience there.  And then when I get home, I am going to go online to YELP and write a review about you.  I hope for your sake, that [...]

While focus groups and research are valuable methods to learn about market insight, online conversations are a great way to gain real-time feedback about your products and/or services. It’s immediate, more cost effecient, and I would argue that the conversations are more authentic. In focus groups – and I know this because I participated in a [...]

I recently discovered the below image from Deborah Schultz’s blog where she wrote about the importance of relationships and its impact on branding. I agree with her position that it’s not necessarily about marketing but how you relate to your customers. To me, this is a clear representation of how social media differs from that [...]

It’s actually really simple if you think about it.  While the term “conversational SEO” does sound cool and everything; it’s nothing more than thinking strategically about the way you (as marketers) have online conversations with your customers.  By employing the basic fundamentals of SEO (on-page optimization); whereby you use key terms that you are [...]

If you are like me and enjoy reading about the latest trends in conversational marketing, I would recommend visiting Conversational Media. It’s a site that aggregates top news/blog feeds about conversational marketing and social media. It pulls in feeds from Shel Holtz himself, Andy Beal, Chris Heuer, Emily Chang, John Battelle, Stephanie Agresta and Jeremiah [...]

Well, nothing really except they use a kick a$$ social bookmarking tool.  The tool was built by in-house developers and – unfortunately – cannot be used by anyone outside of HP (hopefully that will change some day). It’s kind of similar to the one I use but it has an animated gif, that has 4 different [...]

Just yesterday, I wrote an article about SocialSpark and its impact on social media and conversational marketing.  SocialSpark will serve as a communications platform that levels the playing field so that brands can have real time, authentic conversations with their customers and/or potential customers. It’s a way for brand marketers to become personal with [...]

To my trusted friends, family and the 137 people (and I am sure there is overlap) that subscribe to my blog; I wanted to let you all know that I am in the process of having my blog redesigned by my good friends over at Unique Blog Designs. Hence, the reason I haven’t posted [...]