Online Marketing: Social Media and Conversational Marketing

CONVERSATIONS: REAL-TIME MARKET RESEARCH AT YOUR FINGERTIPS

While focus groups and research are valuable methods to learn about market insight, online conversations are a great way to gain real-time feedback about your products and/or services. It’s immediate, more cost effecient, and I would argue that the conversations are more authentic. In focus groups – and I know this because I participated in a [...]

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