WebSite Marketing Strategy

Some bloggers make the mistake of diluting their income opportunities by running too many conflicting ad units on the one page. This can be a huge mistake and often cost you money rather than making any.

A good example is affiliate advertising. You go to great lengths to write a good piece of affiliate promotion. It is keyword rich and will hopefully rank highly in the search result pages. However, if you mix in some non-affiliate advertising such as Asense, you may earn 0.50 or perhaps a $1.00 for the Adesense click, but cost yourself $10 due to the missed affiliate click.

Asense is a good example. The ads that run on that page are likely to be for related products that compete directly with your affiliate. Users are clicking through to that site instead of your affiliate.

Blogging income, just like any other part of your web site, needs careful planning and implementation. If you don’t plan carefully, your income opportunites may becomes limited. Don’t confuse the visitor. Have everything in plain site.