WebSite Marketing Strategy

“You say that having a blog can increase traffic to my website but first I have to increase traffic to my blog, right. Cut through all the baloney and give one good blogging tip that will help me increase my traffic on my blog.”

I received this in an email a couple of days ago and it is becoming apparent that many users are turning away from posts that have a lot of tips. Post such as ‘ten blogging tips to …….’ or ‘50 sites to…..’ are too much. It is a sign of the times. People want instant information, they don’t want to wade through long lists to find what they need. In fact it seems they want us to do the job for them. Give me one good blogging tip that I can go and put into place now and I will be happy.

When you get a specific question it is easy to provide the information. Without specifics however, where do you start. Blogging tips are everywhere but for many users, that is all they see: a list. Many blogs do not provide any substance to the list items leaving the reader to wonder what each item is.

If you are going to have a list, say a list of plugins, don’t just list them by name. If necessary, reduce the number of items in the list but include a good review of each item in the list. In this day and age, blogging tips that are made up of simple lists will no longer cut it - readers are after substance - a little depth - but delivered in an easily to scan way.

Oh - and to the answer the opening line - one good blogging tip to increase traffic - provide great content that your readers find valuable and worth talking about to others.