WebSite Marketing Strategy

Since being acquired by Google, Feedburner seems to be a backward slide into Googleism.  Many may not be familiar with Google’s lack of information, read any of their blogs and you only get a slight insight into what they are up to - Feedburner is saying even less.

There is no information coming out of Feedburner now. There have been no ‘Publisher Tips‘ since August 2007 and nothing on the official Feedburner ‘Blog‘ since May this year. Sounds like every other one of Google’s blogs - an occasional post that really only repeats what everyone has already worked out.

Up until the last post in August last year the Publisher Tips pages where publishing content fairly regularly, about every two to three weeks. It is close to 12 months with nothing more said. Perhaps they have run out of tips? It is all very quiet and given the following statement from their announcement of the acquisition last year, it seem the take over has not really been for the best:

We are confident that we’re going to continue to have fun and innovate for customers as rapidly as possible. We are confident and hopeful that you’ll look at your feed dashboard soon and say to yourself “Well, *that* was a good idea!”

They certainly haven’t continued with anything. It does seem strange that the regular posting of information from Feedburner dried up shortly after the acquisition. Either that, or there is no longer anyone home at Feedburner?