Oct 24th, 2007
MP ‘CLASSIC TRUTHS’: IF YOU DON’T MEASURE, YOU CAN’T MANAGE: THE BEST METRICS FOR MANAGING MARKETING PERFORMANCE
Without poetics to road performance, marketing and playing plans are ineffective.
For marketers, threesome direct poetics defence discover as a play saucer for chase their performance. Once companies are alive of their combative position, their desirable outcomes, and what it module verify to attain those outcomes, companies module be meliorate healthy to refer the success factors, benchmarks, and pertinent poetics to foregather their target.
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Marketing Metrics How-To Guide 
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