WebSite Marketing Strategy

Call it customer loyalty, reader loyalty or just  regular visitors, over time they are going to come and go. Sometimes the numbers go down faster than you can replace them. Natural attrition is quite normal in any business, website or blog - there are steps you can undertake to breath new life into your online presence and help slow down, or even reverse, that natural attrition.

Undergo a face lift:
Not you, your blog or website. Blogs are more prone to staleness when a free or cheap theme has been used. If you really want to stand out from the crowd, get a unique theme. If you already have a unique theme, talk to the developer to see what changes could be made. Sometimes the design can remain but the colors can be altered to better match the current trends. If you have a dark theme, try to reverse the colors. You will be surprised at the results.

Shift your angle:
If you are blogging in a certain niche the last thing you want to do is change that niche. You can however take a step back and review your angle on that niche. Are you still approaching things from an outdated perspective? A change in focus, becoming a little more radical or perhaps becoming a little more robust in the way you present your information can work wonders on a tired blog.

Interact and engage your readers:
Become a little more interactive with your readers. Ask for comments and provide feedback when you get those comments. Become a little more pro-active in visiting other pages and commenting when appropriate. The more you can engage your readers the more valued they will feel.

Offer freebies:
Not as effective as it once was, offer free ebooks or downloads to your readers, perhaps as a reward for signing up to newsletters or RSS feeds. The link can be included exclusively in the feed or newsletter. Your daily visitor numbers may not increase but your subscription numbers may.

Become a socialite:
Become more active in the social networking and social bookmarking scene. Don’t engage with a view to pimping your links - engage for the sake of being social. You will be surprised at inquisitive people become when you don’t push your own pages.

Pimp your content:
Despite the last tip, this time push your content for publication elsewhere. Whether it’s article submission, ghost writing or blogging on forum sites, push your quality - good quality - work in as many places as possible. Show the world the quality of your writing.

Buy a dictionary:
With quality content come the extras like spelling, grammar and punctuation. Get your content, especially if submitting off site, proofread by someone who knows how to spell and use grammar and punctuation. You can have a great story to tell only to see your credibility lose out due to spelling.

There is a lot of work involved in revitalizing your blog or website. However if you want to keep your current readers and attract new readers, you have to put in the hard yards. Do the work and you will reap the rewards.