Apr 30th, 2008
WHY DO CONVERSATIONS MATTER IN SOCIAL MEDIA?
Well, personally I think that conversations are the core of social media, but don’t take my word for it. I just launched a new blog authored by several internal marketers from industry leading companies like Intel, HP, Cisco, Yahoo, Yum Brands and Cadence who think the same. The blog, titled “Conversations Matter: Bridging the Social Media Gap” is focused on providing a unique perspective of social media; one that I believe is not well represented on the internet today. Unlike the Blog Council, everything we share on the blog is open to just about anyone who is interested in learning, listening and even contributing. We do not require membership or registration to have access to this information. We also take it one step further and discuss a holistic view of social media strategy; with corporate blogs being one element of that strategy. If you would like to contribute to the blog, please give me a holler and we can discuss the next steps.
We will discuss a variety of different topics revolving around social media to include:
- internal challenges of evangelizing social media
- key learnings and best practices of social media campaigns we managed
- using social media for internal communications
- our point of view of social media in general
Please stop by and let me know what you think. Feedback, criticism and praise would be greatly appreciated.